| THE PANGEA PROJECT takes a business-oriented approach to sustainable tourism development. We help small, locally-owned tour operators to focus on the growing segment of international tourists who look for an "authentic travel experience" without wanting to sacrifice convenience. We encourage operators to focus on locally-managed hotels, services and community tourism initiatives through which we have an impact on a broader range. However, new sales and marketing channels need to be developed to make this strategy work. For small operators in particular, access to the international tourism market is crucial. We therefore market the "travel products" of our local partners under the umbrella of THE PANGEA PROJECT. |